It’s unbelievable really to think it’s almost ten years now since the days of the dotcom bubble era. One only has to survey the Internet landscape in 2009 to realise that we have probably witnessed the most rapid technological advances in the history of mankind this past decade. Compare the fortunes of Amazon and Google with the misery of Boo.com (who?) and Etoys.com (eh?). But ten years on from the days when nobody really knew if the Internet was going to be a genuine long term money spinner, how hard does your website currently work for you? For every business whose website labours on completely lost in the search engines and invisible from it’s client base due to a lack of effective marketing strategy there is another out there reaping the rewards, probably producing stunning returns on investment.
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