The Cheadle based business, launched in 2004, has rapidly become a major player in the sports supplement and nutrition industry, and were voted the National Young Company of the Year at the prestigious 2007 Growing Business Awards.

Focused on continuous growth, there was an obvious and instant requirement to refresh the identity. The primary objective being to broaden appeal to a wider audience whilst not alienating existing customers, predominantly male sports and fitness professionals and enthusiasts. Though My Protein.co.uk prides itself on simplified packaging for customer cost saving, our creative execution suitably conveys the quality associated with the firm’s products which use 100% finest ingredients. As well as the identity and packaging our copy team developed a new strapline…’Nutrition fit for you’ to adorn all company top level communications.