Now admittedly Steven Taylor is doing his best here, complete with forced grin, but imagine, if you will, that monstrosity upon the frame of a typical Toon fan this summer, somewhat sweaty, slightly out of shape and exquisitely sunburnt. Oooh, suits you sir.

Now either it’s Mike Ashley’s revenge on us, a junior designer’s hairbrained idea to allow us to blend in with the deckchairs when we play away at Blackpool next season or a cunning ploy to get the opposition to fall around in laughter while we hit the back of the net, but either way, I think I’ll stick with the black and white, thanks all the same.