‘Bring your empties and take your seat!’ – what could be simpler? As part of ‘Go Green Week’ earlier this year, our client Every Can Counts launched the ‘Can Film Festival’ in partnership with the NUS and People & Planet aimed at encouraging students to recycle their drinks cans in exchange for free film screenings.

Partnering with the NUS meant that special screenings were held at universities across the UK. Two or more empties were all that was needed to gain free entry.

We’ve been working with Every Can Counts now for almost two years and having created the original brand identity, you can imagine how chuffed we were to direct the ad campaign for the Can Film Festival working alongside our ‘producer’ client! In addition, we designed a suite of promotional collateral for festival organisers, all of which was made available to download via the Every Can Counts website.

Okay so we may not be in line for a Palme d’Or but Beer Hunter, Magnificent 7-Up, Lord of the Ring Pulls anyone?