Last year’s Power 100 included the cream of our industry leaders so it’s something we are naturally quite proud of here at Waulk Mill. However, being proud is one thing, but there are growing signs the news has already gone straight to Nick’s head.

Last Friday, to a gathered assembly of employees, suppliers & C list celebrities, Nick hushed the crowd, and as Snap’s The Power quietened down, he boldly announced that with immediate effect his new job title would be ‘Director of Creative Power’. In other sweeping changes, the rest of the team have been forced to adopt numbers instead of names & job titles. I am deeply honoured to be number 6.

Externally, Nick maximised his £250,000 marketing budget with a simple campaign identity, based on the brand proposition of ‘Vote or be sacked’. The integrated TV & radio campaign was also spearheaded by a live roadshow and a ‘pint for the cameras’ with leading darts player, Phil ‘The Power’ Taylor.

Finally, those of us in the know realise that Nick’s true power doesn’t even extend beyond his own doorway, does it Donna?

(a) because he is the Ebeneezer Scrooge of birthdays and bah humbuged his way through the day
(b) because he didn’t want his age to be widely known so that certain staff members could abuse the ordinarily highly restricted information…. (oops
or was it (c) He was too tight to bring the cakes in.

For those of you that believe it might have been a combination of all of the above CONGRATULATIONS you have won the priceless superiority over the majority of your peers and can give yourselves a pat on the back courtesy of ‘youknowitall enterprises’* This really is an unmissable treat…..and one that will remind you that although we are fantastical at what we do we really are human after all (aaaawwww)

*Please note that these are speculative observations only and the author takes no responsibility for the actual truth in any of the above and the fact that Mr Wright was actually at a sonogram and had told a certain someone not sitting so far from here that his birthday was in fact when stated is quite beside the point. Why would you let the truth get in the way of entertainment…