We were a little surprised last week to see our Creative Director, Nick Wright had been independently nominated for inclusion in The Drum’s Power 100: The most influential marketers outside London.

Last year’s Power 100 included the cream of our industry leaders so it’s something we are naturally quite proud of here at Waulk Mill. However, being proud is one thing, but there are growing signs the news has already gone straight to Nick’s head.

Last Friday, to a gathered assembly of employees, suppliers & C list celebrities, Nick hushed the crowd, and as Snap’s The Power quietened down, he boldly announced that with immediate effect his new job title would be ‘Director of Creative Power’. In other sweeping changes, the rest of the team have been forced to adopt numbers instead of names & job titles. I am deeply honoured to be number 6.

Externally, Nick maximised his £250,000 marketing budget with a simple campaign identity, based on the brand proposition of ‘Vote or be sacked’. The integrated TV & radio campaign was also spearheaded by a live roadshow and a ‘pint for the cameras’ with leading darts player, Phil ‘The Power’ Taylor.

Finally, those of us in the know realise that Nick’s true power doesn’t even extend beyond his own doorway, does it Donna?