Studio North are proud of our latest work rebranding B2B firm Legal Costs Associates. The project kicked off with an exhaustive brand audit which led to a new name being recommended by our creative team. The term Acumension (a hybrid of the words acumen and dimension) was then devised after rounds of in-depth research, trademark checking and concept testing processes.

The rebrand was initially commissioned to reflect the firm’s evolution and new focus over the coming years. Established over 10 years ago, the company works with clients, including firms of solicitors and organisations in legal disputes. Essentially helping them to increase efficiency, productivity and results through improved training and performance management of internal resources.