We have an internal training initiative running here at Waulk Mill whereby each member of the Studio North team is taking turns to organise something a little fun to educate colleagues on any aspect of either ours, or our clients’ industries.

Last month, our official Head of Scouse, Dominic McVeigh presented an insightful breakfast session on retail marketing ably supported by a plentiful supply of croissants, pastries and coffee. Dom’s presentation was rounded off superbly with a competitive and interactive exercise based on repositioning an established but poorly performing brand (whose name we won’t mention here).

Next up is Steve Buckley tomorrow morning and we like the look of the promotional flyer…