Featured on Page 27 of this month’s Insider Magazine, Operations Director, Michael Di Paola shares his thoughts on an increasingly valuable online marketing tactic…
“As an independent brand design consultancy, our core offering is intrinsically linked to search marketing. So, although it’s a service we offer our clients we can afford to take an impartial view on this popular online marketing tactic. We certainly never advocate techniques that we describe as ’search at all costs’. By this, we mean websites where the user experience has been destroyed by overwhelming on page optimisation such as keyword stuffing. Although it is an essential marketing activity for most businesses, search marketing must only play one part in an organisation’s overall digital marketing strategy. With this in mind, budgets should be allocated giving due consideration to other channels – both on and offline.
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