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Return to sender: how not to use email newsletters


February 23rd, 2009 by Andy

Spam spam spam spamIn today’s modern digital climate, the email marketing formula is well established and used by many worldwide financial, public sector and private businesses. HTML or ‘rich graphic’ emails deliver a powerful and professional message with strong incentives that are a fantastic way to maintain repeated contact with your customers and prospects.

Rather than inundate you with a list of things to do and don’t, we’ll simply give you our “Top 5 Email Newsletter Disasters”.

Don’t try any of these at home, folks…

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