Studio North account director Kerry Dennison on an election campaign still hanging on for a creative spark.
Well… five years has come all too quickly and it’s election time again. The polls are hinting at a hung parliament so the need for political parties to connect with the electorate has never been as important.
The UK population is bombarded with creative adverts and communications every day. The consumer, of which we all are for political parties, is now a pretty sophisticated beast so Planet Westminster needs to recognise this at a grass roots level.
You drive around any constituency in the North West and you see a wave of red, blue and orange placards declaring an allegiance but the real influence comes from the high profile billboard sites, posters and online ads that are designed to communicate the actual policies.