A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris.

The net’s regulator, Icann, voted unanimously to relax the strict rules on so-called “top-level” domain names, such as .com or .uk.

The decision means that companies could turn brands into web addresses, while individuals could use their names. A second proposal, to introduce domain names written in Asian, Arabic or other scripts, was also approved.

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