Facebook is massive, with over 500 million users, whilst its biggest rival Twitter is quickly catching up, as over 300,000 new accounts are created every day. That’s a lot of potential customers.

Companies like Starbucks and Coca Cola have been quick to use this platform to connect with fans in new and exciting ways. Facebook is used like a mini website, with apps, landing pages, competitions and discussion boards all designed to create a buzz around new products and build online communities.

Smaller businesses can benefit too, through interaction with existing clients, offering advice and feedback, and building a customer focused reputation. The recession has shown that innovation is essential for businesses to stay afloat and a social media presence should be welcomed as a way forward.

A good starting point is to engage with your existing customers, start discussions, reply to messages, keep content up to date. Avoid spamming hundreds of strangers with adverts and discounts. Create a positive forum for those already interested. Word of mouth is so influential and the internet magnifies this with billions of connections made every day, so keep your regulars happy first. Start small and grow your presence through a relevant and consistent supply of information and don’t be afraid to throw in some humour too.