Our digital team are extremely proud of their recent work in developing multi-platform mobile applications (iPhone, Android, Blackberry) for our client UBM Aviation Routes Ltd. The apps were developed for the 17th World Route Development Forum in Berlin, the global meeting place for every airline and airport.

With a record number of delegates attending this year’s event, World Routes offers an unrivalled platform for airlines and airports to do business face to face with the people in the industry who really matter.

Our digital strategy and planning for Routes identified the opportunity and benefits of producing a mobile app for the event to work alongside their traditional communication channels. A number of impressive functional benefits were served up to those who downloaded the app, including event news, information about Berlin, programme guide, delegate listings and full social media interactivity.

With additional features now planned for ongoing development and future events, this initial foray into the world of mobile apps was loved by both client and delegate alike.