The top floor at Waulk Mill is currently buzzing as we have been shortlisted in two categories in Europe’s rebranding awards, Transform 2012, for our work on Stockport’s Merseyway Shopping Centre. The Transform Awards are held annually and celebrate excellence in brand transformations, repositioning and rebranding.
The good news reminds us of our previous Transform success where we were similarly fortunate, being shortlisted for three categories and subsequently winning one gold and two silvers for our work on the Parasol rebrand.
This time around the categories in question are ‘best corporate rebrand following a merger/acquisition’ and ‘best rebrand in the property sector’, and with global branding agencies such as Interbrand and Landor appearing on the shortlists, we’re pretty chuffed!
The Merseyway rebrand involved a complete overhaul of its brand identity, with the aim of rejuvenating its image and connection with local Stopfordians. Since the launch of the rebrand in late 2010, Merseyway’s 2011 footfall figures saw an increase of 950,000 shoppers, focus groups demonstrated a much-improved public perception and major retailers such as Primark and Costa Coffee opened new stores at Merseyway.
