Archive for the ‘Work’ Category
September 17th, 2010 by Michael
It’s that time again, when students all over the UK will be looking forward to sacrificing the home comforts of mum’s Sunday dinner and laundry service, for the freedom of University life and the prospect of endless baked beans and shared bathrooms! OK, so Dad’s Taxi was a pretty useful service, but we have a very good alternative, with the new look Unirider from Stagecoach.
An integrated campaign of traditional & online activity has been delivered by the Studio North team based around the concept of stereotypical university worries…
Tags: Stagecoach, students, unirider, University
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August 25th, 2010 by Michael
We’ve significant experience planning and creating NHS sexual health campaigns at Studio North, having previously worked with Greater Manchester, Coventry and Ealing Primary Care Trusts over the past few years. Our most recent work in this sphere has supported Western Cheshire PCT and their initiative to encourage both safer sex as well as an increased level of screening for Chlamydia. The creative team developed a campaign identity for RU Sure and then rolled this out across digital and traditional media. Visit www.rusure.org.uk
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Tags: ad concepts, Chlamydia, NHS, Primary Care Trusts, sexual health, social marketing, STIs
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August 3rd, 2010 by Michael
UPDATE 15 September 2010. Our entry was Highly Commended in the contest, effectively 4th in a competition that ran across the whole of Europe – the winner was British Airways, runners up Virgin and L’Tur (Europe’s market leader in last minute travel) came third. Clearly, Luxury Backpackers were thrilled at rubbing shoulders with such iconic and global brands for a fraction of their agency budget.
TripAdvisor, the world’s largest travel website recently challenged brands and agencies to design a creative ad campaign to run on it’s site. The winning campaign will receive 250,000 euros in equivalent CPM advertising media value.
It sounded like something fun for us to get stuck into creatively and after some initial consideration we decided to work with a small independent travel brand called Luxury Backpackers. The firm was started in 2001 when owners Jill and Carlo Nash realised they were no longer ’students travelling on a shoestring’ but actually professionals with a bit of spare cash who wished to take an extended trip around the world. Like others, they wanted to explore the world, immerse themselves in other cultures, meet travellers and friendly locals but without the flea ridden hostels, endless queues and overcrowded tacky tourist spots.
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Tags: ad concepts, banner ads, luxury backpackers, trip advisor
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May 25th, 2010 by Dom
‘Bring your empties and take your seat!’ – what could be simpler? As part of ‘Go Green Week’ earlier this year, our client Every Can Counts launched the ‘Can Film Festival’ in partnership with the NUS and People & Planet aimed at encouraging students to recycle their drinks cans in exchange for free film screenings.
Partnering with the NUS meant that special screenings were held at universities across the UK. Two or more empties were all that was needed to gain free entry.
We’ve been working with Every Can Counts now for almost two years and having created the original brand identity, you can imagine how chuffed we were to direct the ad campaign for the Can Film Festival working alongside our ‘producer’ client! In addition, we designed a suite of promotional collateral for festival organisers, all of which was made available to download via the Every Can Counts website.
Okay so we may not be in line for a Palme d’Or but Beer Hunter, Magnificent 7-Up, Lord of the Ring Pulls anyone?
Tags: ad campaign, branding, drink can recycling, Every Can Counts, Go Green Week, NUS, People and Planet
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May 6th, 2010 by Michael
We rather like this stylish interactive demo we have produced to explain how Parasol’s contractors should use MyParasol, their online portal. The whole demo has been carefully crafted by the Studio North digital team with brand guidelines firmly in mind. Everything from the actual script to the voiceover and animations have been created with an absolute respect for the brand we created last year.
Have a look and see what you think click here
Tags: demo, Digital, interactive, Parasol, script, voiceover
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April 30th, 2010 by Michael
We love the clean design, the photography and just the sheer usability of this new website recently launched for Harry Fairclough Construction. It really is testimony to an excellent client and the talents of both our digital planning and creative services teams.
Harry Fairclough has been operating in the North West of England since 1898 when Harry himself got the business up and running with a £50 loan and bucketloads of ambition and determination. Today the business turns over in excess of £20 million and is a credit to it’s founder. Their construction expertise, has for the past 110 years, proudly supported the growth and development of our region. Have a look at their site and take a wander down memory lane.
www.harryfairclough.co.uk
Tags: construction, digital strategy, harry fairclough, new website
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April 30th, 2010 by Michael
Studio North are proud of our latest work rebranding B2B firm Legal Costs Associates. The project kicked off with an exhaustive brand audit which led to a new name being recommended by our creative team. The term Acumension (a hybrid of the words acumen and dimension) was then devised after rounds of in-depth research, trademark checking and concept testing processes.
The rebrand was initially commissioned to reflect the firm’s evolution and new focus over the coming years. Established over 10 years ago, the company works with clients, including firms of solicitors and organisations in legal disputes. Essentially helping them to increase efficiency, productivity and results through improved training and performance management of internal resources.
Tags: acumension, legal costs associates, naming, rebrand
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April 30th, 2010 by Michael
Following on from our previous brand development work with Cumbria Partnership NHS Foundation Trust, we have now designed and built the new Trust website. The site really brings the new brand to life with a wealth of informative content and real life stories to explore. Have a look at www.cumbriapartnership.nhs.uk
Tags: cumbria partnership nhs foundation trust, new website, NHS, public sector
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February 15th, 2010 by Michael
We love BCL Legal here at Studio North. Our relationship goes back to creating their brand identity when they first set-up the business and over the years it has blossomed as they have grown into a major player in the sector.
That’s why it gives us extra pleasure when they do something special. In the past few weeks we’ve launched a new mobile website and an online magazine for one of the leading legal recruitment firms outside London.
The mobile site is candidate focussed and targeted at busy professionals who want flexibility when it comes to job hunting. With full job search functionality and the ability to directly contact the relevant consultant by phone or email in one click, the site is entirely optimised for mobile performance. If your I-Phone or Blackberry is at hand have a quick peek at www.bcllegal.com/mobile.
A busy start to the year has also seen the launch of an online magazine style publication, The Brief, again aimed at candidates with all sorts of industry gossip, movers and shakers, news and opinion pieces. The first edition’s launch email enjoyed a fantastic click through rate attracting almost 3000 visitors to the magazine’s microsite platform.
Tags: BCL Legal, mobile website, The Brief
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February 2nd, 2010 by Steve
Having previously created their brand identity, we are now pleased to reveal our latest work for Lancaster Institute for the Contemporary Arts (LICA). The new course prospectus encompasses Lancaster’s teaching and research activities in art, design, music, theatre studies, media, film and cultural studies. The end product is an eighty four page uncoated reminder that print remains an extremely powerful medium with which to engage your audience.
Tags: LICA, Print, prospectus
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