Some recent campaign work for Stagecoach Manchester’s excellent X50 service. The route takes you from the City Centre to the Trafford Centre and a whole host of interesting destinations in between.
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Archive for the ‘Studio’ Category
Some brands are just meant to be loved!
Just like people, you can’t make people fall in love with a brand. Or can you?
It depends on what kind of brand we’re talking about.
Some brands are seen as functional, we need them because they fulfil a requirement we have in our lives. We buy our food from Tesco, but do we really love the brand?
Whereas other brands are really seen as being integral to our lives, they become part of our routine and without them we’d be a bit lost.
Old council branding
On the face of it Cheshire West & Cheshire council leisure services, doesn’t exactly sound like a brand people would love, but at the heart of the business it had the potential to strike an emotional connection with it’s audience.
Our job was to expose what lay beneath a very corporate, cold looking service and get people to see this brand for what it really was, something that could be at the heart of peoples lives. (more…)