Well, we bloody did it! One gold and two silver awards against some mighty fine competition. A mixed agency and clientside northern contingent travelled down to London on Tuesday to attend the hotly contested Transform 2010 UK rebranding awards. The setting the rather grandoise Tabernacle in Notting Hill. With nominations in three categories, ordinarily we would have high hopes of winning something, but given the opposition, realism rather than optimism was the order of the day.
However, the judges begged to differ and took the accurate view that the quality and impact of the rebrand work deserved some appropriate recognition. The gold award was given for ‘Best use of copy/tone of voice’. A firm reminder that a brand’s verbal identity is as important as the visual, something many businesses don’t consider. The silvers were awarded for ‘Best corporate rebrand to reflect changed mission/values/positioning’ and ‘Best rebrand in financial services sector’. Citroen and Grant Thornton were the respective winners in these categories and Aviva and Rothschild took the bronze awards – a tremendous benchmark for us and the client. Click here to view all the award winners.
So a great night and a big thank you to the Parasol marketing team for being superb clients and copywriter Carol for her tremendous contribution. View the case study here.
Also worth a final mention is that jointly flying the flag for the region, the Co-operative Group won the Grand Prix award picking up several awards along the way for their exhaustive nationwide rebranding program. Agency-wise, the big London firms dominated the awards with Pentagram picking up seven themselves and as far as we can work out Studio North were the only consultancy to break the capital’s stranglehold.
Chuffed to bits and as drunk as lords.
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