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Archive for September, 2009

Rachel passes mountains & exams


September 21st, 2009 by Michael

If you happen to have called into Waulk Mill these past few weeks you will have noticed that our effervescent Account Executive, Rachel Westwood is back in Manchester after a two month tour of China. I’m sure you will all hear about her epic adventure in the months to come, so less of that for now and more of something else. So to follow up from a previous blog where we mentioned Rachel was studying towards a CIM qualification, we can also reveal that Wiltshire’s finest export returned to a letter confirming she had  passed her exams with flying colours.

We warmly congratulate Rach on her fantastic effort throughout the past year and look forward to seeing these new skills and knowledge being applied to our client base in the coming months.

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Papa Gio never had brand values, so why should I?


September 2nd, 2009 by Michael

I recently enjoyed reading the rather excellent book ‘Innocent: Building a Brand from Nothing but Fruit’ by John Simmons which offers stunning insight into possibly THE brand phenomenon of the past decade.

The underlying theme throughout the book was how incredibly well the three co-founders had managed to drive the business based on their total and utter belief in the organisations brand values. So rather than a fabricated pretence of what they aspired to be, their natural values have permeated every nook and cranny since day one informing every decision and every action. The end result being a consistent brand experience, be it through communications, behaviour, product or even their environment at Fruit Towers. I’d like to believe everything in the book I read is true but despite the fluffiness and the niceness you sense that underneath this sugary coating there are some very intelligent and very hard-nosed businessmen playing a game of sorts. All Oxbridge educated you understand,  and I suspect some stunning business acumen allowed them to surf the crest of the responsibility wave long before most people had put the letters S, C and R in the right order.  That’s the cynic within me talking anyway. At least they have proved whatever your original motive, you can be nice, be responsible and still make a shed load of money. Good luck to them and it’s got me into their smoothies to be fair.

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My Protein.co.uk identity & packaging design


September 1st, 2009 by Michael

Our creative team has redesigned the brand identity and packaging of sports nutrition manufacturer, My Protein.co.uk.

The Cheadle based business, launched in 2004, has rapidly become a major player in the sports supplement and nutrition industry, and were voted the National Young Company of the Year at the prestigious 2007 Growing Business Awards.

Focused on continuous growth, there was an obvious and instant requirement to refresh the identity. The primary objective being to broaden appeal to a wider audience whilst not alienating existing customers, predominantly male sports and fitness professionals and enthusiasts. Though My Protein.co.uk prides itself on simplified packaging for customer cost saving, our creative execution suitably conveys the quality associated with the firm’s products which use 100% finest ingredients. As well as the identity and packaging our copy team developed a new strapline…’Nutrition fit for you’ to adorn all company top level communications.

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