I’ve been having a bit of a PR push this week on a trio of major public sector new business briefs…..

For Cumbria Partnership NHS Foundation Trust, the team will be developing a new website that will be a 24 hour showcase for the Trust’s services – both for staff and the general public. A number of key aims and considerations are at the centre of the work including; the need for it to be an effective engagement tool for local people, for it to act as an interactive platform where staff can understand how their views can help to shape and reflect the Trust’s good governance and business processes, for it to support tender bids as well as create greater engagement with community GPs. This new project follows the work we’ve recently delievered around the Trust’s customer communications and service branding.

The second brief – for Halton Borough Council – will again see Studio North flexing its online credentials with a corporate website redesign. The new site will be aimed at both business and residential visitors across the Council’s reach which includes Runcorn and Widnes. The core aim is for the site to reflect the cultures and values of the Council as well as being focused on customers’ needs. This will vary from individuals looking to access specific council services to businesses looking to invest in the region.

The final brief – from Trafford Community Leisure Trust (TCLT) – comes hot on the heels of a long term relationship spanning some six years which has been focused on creating and developing the TCLT brand.  The new project will be based specifically around the redesign and development of its next generation website. A number of new technical functions will be added such as online booking for swimming and memberships with Studio North’s role being around creative development and implementation. The Trust’s strap-line, ‘More people, more active, more often’, will run as a central theme.

There’s some really exciting stuff going on so keep your eyes peeled for press coverage over the next week or so!