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Archive for May, 2009

MEN anti BNP? Sign me up


May 29th, 2009 by Rachel

The Drum ran an article today about the outrage that the BNP is feeling over the current MEN campaign ‘BNP – The Truth’ in which it exposes some of the parties more, shall we say ‘extreme’  (or to call a spade a spade overtly racist) policies in a bid to inform and encourage readers not to support them in the June 4 European Parliamentary Elections.  The BNP have responded as expected, decrying all and sundry and claiming that everything is a ‘pack of lies.’  They have also started a counter campaign in which they are encouraging their supporters to target MEN advertisers claiming that if they continue to advertise in the MEN they will boycott their products. 

I could begin to go on about the Empire Windrush in the 1940s and how the Commonwealth immigrants pretty much saved our bacon, start to talk about the incredible diversity of culture that this country has to offer and why this makes us great.   As it is this could go on for days so I will stick to the point.  I’ve lived in Manchester for the past 5 years and love pretty much everything about it bar the weather (and writing this today in the glorious sunshine seems a bit weird).  One of the things I like most is the incredible diversity of culture, we have China Town (Wasabi is a favourite) and the ‘Curry Mile’ (although I’m now an Akbars convert) not to mention the Cornerhouse and the amazing foreign films / exhibitions they show.  Manchester is a multicultural city with multicultural values and any company should be proud to advertise in a publication which openly condemns the racist, bigoted views of the minority white population.

Funnily enough one of the BNP’s major campaign points is that they want ethnic minorities to ‘remain minorities,’ well this is one MEN reader that is hoping that the minority population will prove to be them in the upcoming election.  And that it stays like that.

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Swot a good girl


May 20th, 2009 by Michael

We’re very proud of the good news that reaches us from the Chartered Institute of Marketing concerning Miss Rachel Westwood. You may or may not already be aware that Rachel is studying part-time towards a Professional Certificate in Marketing and having made fantastic progress with her studies through the year she is now in line for a Top Student Award.

Having been nominated by her course tutor, with acceptance speech at the ready, Rachel will be attending the Institute’s regional Celebration Evening at Radisson Blu hotel in Liverpool City Centre on 12 June where the winners will be announced.

Whatever the outcome, we wholeheartedly congratulate Rachel on this evidence of her hard work, determination and passion for marketing.

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Capital Punishment


May 20th, 2009 by Andy

Now If There’s One Thing I Cannot Abide It’s Unnecessary Capitalization. You know the sort of thing I mean. You see it every day and the most common offenders are usually headlines, signs or notices along the high street (although occasionally they do make an appearence here in supplied copy) and it’s in flagrant breach of English language laws. Common practice states you should only ever capitalise names of people, places, other proper nouns and the first letter of every sentence. Technically speaking ‘Internet’ and ‘web’ should be lower case however conversely ‘World Wide Web’, being a proper noun is correctly capitalised.

Many true believers are fond of capitalizing words, whether they are marketers or political junkies. If It’s Capitalized, It Must Be Important. In German, where all nouns are capitalized, it makes sense. However it makes absolutely no sense in English.

Not only that, but it’s commonly accepted that capitalized words are even harder to read as they break the natural flow of a sentence and inherent ’shape’ of words. Being relatively well educated in our mother tongue, when we read a line of text we don’t actually read every letter or every word – we pick up on and recognise the shape of words and it’s that inbuilt ‘predictive’ reading that allows us to scan or speed read a page of copy. Coming across capital letters in sentences where they shouldn’t be just breaks that flow and our brains have to stop and re-adjust, and that’s bad for the reader not to mention your message that you’ve spent long and hard sweating over.

So, until we here in Ancoats become “Studio Nord”, we’ll stick to customary English-language usage, if that’s Alright With You.

Check out Wikipedia for a full guide: http://en.wikipedia.org/wiki/Capitalization

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Living up to your brand promise


May 11th, 2009 by AJ

Always looking for that new taste sensation – i.e. decent nibbles, I picked up a large bag of Seabrook’s wasabi japanese horseradish potato crisps at the weekend. Their strapline promises ‘a right proper gobful’ and in the case of this particular packet ‘Phew! They’re a right hot gobful.’ This raised a wry smile and they were committed to the trolley. Only when I got home did I realise they’d cost £1.26 – I didn’t check at point of purchase, was simply swayed by the packaging, flavour option and the strapline. So my expectations went up yet another notch – i.e. from mouth watering, to these must be something special.  Sadly the taste experience was not up to a ‘right proper gobful’, neither were they ‘a right hot gobful.’ Which got me thinking, ‘Are Seabrook living up to their brand promise?’ Arguably from my humble, crisp appreciation perspective, they’re not – at least not with this particular flavour. Their brand goes back to 1945 – that says to me, here’s a company that’s proud of its heritage and has played it’s part in the development of the great British crisp. They’re also a brand that says to me ‘we’re not afraid to try new things,’ to diversify and keep up with customer taste demands (not to mention their competitors). In branding terms, reputation is everything.  But if your brand isn’t living up to its promise, then the reputation you’ve built up, whether its one year, 20 years (or in Seabrook’s  case 64 years), will be questioned by your customers – who as a result,  may then look for alternatives. The morale of this story? If you’re making a brand promise, make sure you can and do live up to it. NB. Seabrook’s quirky website invites official tasters – maybe I’ll apply? www.seabrookcrisps.com

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Five top tips for designing a mobile friendly website


May 6th, 2009 by Andy

Experts predict that by the start of 2010 the number of people browsing the Internet on a mobile device will be on a par to the number browsing on desktop computers today. Consequently, with an increasing audience and numbers only set to spiral, making sure your web content is optimised for mobile platforms at this early stage will surely reap the business benefits.  However, before you dive in, remember that just as designing a standard website site that will fulfil the needs of millions of potential users requires some careful thought, so does your mobile offering. Allow our digital specialists to put down their Blackberries for a second to cordially guide you through the minefield…

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We’re on your iPhone!


May 1st, 2009 by Andy

Studio North on your mobileYes it’s true. The trumpet fanfare is at the ready, the halls are bedecked and the bunting well and truly hung up, for today sees the launch of our new studionorth.mobi website, specifically created for iPhone users, although fear not if you don’t have one yet – you’ll still be able to see it on your normal mobile.

On the beach, on the train, in your favourite restaurant, you simply can’t escape us now. Featuring an interactive touch-sensitive portfolio section and a live feed from this very blog, there’s now absolutely no reason for you not to keep in touch with all things ‘Studio’ and ‘North’.

Check us out on your phone at: www.studionorth.mobi

Thinking of creating a mobile-friendly version of your own website? Before you do so, read our top tips for designing a mobile friendly website.

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