I hate to admit it but I do “read” the Moan on Sunday (well skim through really). But anyway what it does give us brand enthusiasts is an insight into those who are currently addressing the masses with their credit crunch defying ads. Generally speaking they’re all pretty much the same – i.e. in your face, shouty, repetitive and more than likely from DFS, SCS, Land of Leather, Furniture Village you get my drift. So this one from flybe did catch my eye. Firstly because it’s in mono (and they always go with colour which signifies a “we’re watching our media costs” approach) but secondly in my humble opinion because of its credit-cringeing, “book with confidence because if you’re made redundant we’ll refund you” sign-off. Reading the small print at the bottom of the ad gets more depressing with its redundancy-specific Ts n Cs relating to length of service, not applicable to self-employed etc. Okay I understand this could be argued as a reassurance message but surely not this blatantly? Perhaps when you book your flight you might be greeted with a reassurance message as part of the confirmation process but sticking it right there in front of our noses? Is this not going a little too far? Pushing the realms of credit-crunch marketing decency perhaps.

Tags: advertising, brand, brand building, credit crunch

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