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Archive for August, 2008

Manchester Pride


August 29th, 2008 by Rachel

This year Manchester Pride was as colourful, flamboyant and simply fabulous as ever, with thousands turning out to watch the parade, enjoy the atmosphere but most importantly celebrate the gay, bisexual and transgender community.  Never ones to miss out on a party we sponsored a float for Nacro, a charity dedicated to reducing crime by tackling social exclusion and reintegrating those that offend back into society.  Of course, being the wallys that we are we didn’t manage to get a pic of the float itself although we did make a friend with this colourful character…..

http://www.manchesterpride.com/

           

 

 

 

 

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Creative controversy


August 21st, 2008 by Rachel

There’s nothing like a bit of creative controversy on a balmy Thursday afternoon with the dulcit tones of Miss Norman washing over me like waves lapping the sand (ok ok any of you that know Norms will know this is a downright lie but she could be a seagull squawking and as such the beach dream remains….)  Anyway, (I recently attended a seminar about how not to waffle, ‘nuf said) I thought we might take a trip down memory lane and the best adverts you can remember.  Despite (or perhaps because) it got banned this is one of my favourite adverts of all time, if you haven’t seen it already….Enjoy!

And now of course you see why it couldn’t possibly be offensive, if anything it encourages children to look after their pets so that they don’t die and warns of the danger of boredom; something that all children should be made thoroughly aware of.

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Last night’s tv


August 12th, 2008 by Rachel
Kevin McCloud and The Big Town Plan 
Monday nights until 1st September 10pm Channel 4
 
Kevin McCloud, the guru of all things architectural and Grand Designs is presenting a new Channel 4 series based on Castleford, a dying town in Yorkshire, situated 12 miles outside of Leeds.  The aim of the project is quite simple, 11 initiatives aimed at regenerating the town, improving the economy and pulling in outside visitors as well as encouraging people to settle permanently.  
 
This week it was a bridge for the bargain price of 4.8 million (I can now officially label myself a super sleuth, having been told by the programme it was 3.2 million I had a sneaky look at the website).  Call me a cynic but if you chuck a load of money, stick a camera crew and a load of professionals at the top of their game as well as passionate local residents in the mix and the odds seem pretty well stacked in your favour to succeed.  And if you don’t, well frankly you’re a bunch of morons.  
 
So yes if this series presents a failure I will be exceedingly surprised and yes I think the whole thing is a publicity stunt for Channel 4 but hey, I was the one welling up when the bridge was complete and the old girl who had worked for years on it was brought to tears by the achievement of it all. 
Roll on the next one I say, and let’s make everyone feel all warm and fuzzy inside but let’s not think that this programme is primarily about design.  The amount of money invested in Castleford is significant and cannot hope to be repeated in many other places, especially without the publicity.  What is important is the community and the way in which pride in our surroundings can encourage action and promote community spirit. And call me a raving hippy idealistic socialist with no grounding in reality but that is worth one bridge going 28x over the original budget.  
Aforementioned old girl

Aforementioned old girl

This was a Geek Club Communication
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Your right to fly


August 7th, 2008 by Michael

Continuing our previous work with the Equal Opportunities Commission we are currently producing campaign literature for the recently formed Equality and Human Rights Commission in conjunction with the Department of Transport. On 26 July, new European legislation around access to air travel came into force. Disabled and less mobile passengers will have rights to assistance from booking a flight through to when they land at a destination in Europe. We have been tasked with delivering a campaign that targets travel agents across the UK to ensure the message is out there from the moment someone even considers taking a holiday in Europe.

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Carbon Offsetting – The Truth?


August 5th, 2008 by Rachel

As you may have noticed here at Studio North we take our environmental responsibility extremely seriously.  We want to do our bit and we want to do it right.

As a consequence of which I embarked on a scheme to discover the most credible way in which to carbon offset the emissions that we could not eliminate by switching to a sustainable energy provider or by turning off those lights in the loos; little did I know what a murky road I was embarking upon….

The problem with carbon offsetting is essentially ambiguity.  The more you look into it the more you realise that the money that you pay may not be going to the projects that you are investing in but rather get ‘lost’ in a system that is fledgling at best.  After all, carbon offsetting is the most amount of money in the modern business world that people invest without demanding proof of purchase or credible returns.  Many carbon offsetting sites have been criticised heavily for the lack of financial information provided and as a rapidly growing industry this should not go unnoticed. 

A second problem is credibility.  DEFRA, the governments environmental arm so to speak seems to have got on the band wagon a little too late and is having trouble reigning everything in.  It was only in February that it created a Carbon Offsetting Best Code of Practice which is in itself merely voluntary guidelines and has come a couple of years later than the initial offsetting companies. 

The Gold Standard is the most credible way to purchase carbon offset credits, guaranteing that projects approved by them will be independently verified and are supported by 51 NGO’s.  Perfect you might think but in fact the cost of such schemes, being few and far between at the moment is extremely prohibitive for small and medium sized businesses and so such companies have to think again.   

And as for us?  The journey to our chosen scheme has been long and eye opening and the experience was certainly not wasted.  We still firmly believe that small actions lead to big difference and as such will continue to offset and do as much as possible to become carbon neutral.  This may appear a bit odd in light of the above but it is all very well to sit on your laurels and berate things without actually tring to make a difference.  What we have learnt is that these projects should not be embarked on lightly and that these schemes need to be monitored closely to ensure that business, and more importantly the environment are getting a good return from their investments.  But rest assured, we will be doing just that, using the knowledge we gain to make the bigger difference.

For more information on the scheme we have chosen please visit: http://www.carbonfootprint.com/offsetalternativeenergy.html

For the Gold Standard and DEFRA website please select the hyperlinks below:

http://www.cdmgoldstandard.org/index.php 

http://www.defra.gov.uk/environment/climatechange/uk/carbonoffset/codeofpractice.htm

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Environmental Business Pledge


August 3rd, 2008 by Rachel

The Environmental Business Pledge is a unique initiative aimed at Manchester businesses who wish to improve their environmental performance. The scheme both rewards and recognises those businesses that have made a solid commitment and tangible improvement to their environmental attitude and impact.

Assessed on three levels; acknowledgement (bronze), action (silver) & achievement (gold) the pledge is an easy way for businesses to become involved in the local environment whilst rewarding those that have been successful.

We are proud to have achieved the Bronze level award since being made aware of the scheme in April and are well on our way to earning silver by the end of the year.

For more information please visit Manchester City Council’s website by clicking on the link above.

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Happy Yorkshire Day Everyone


August 1st, 2008 by kaz

a rose like no other

Yaaaaaarkshire Yaaaaaaaaaaaaaaaarkshire. Respect

Yorkshire Day is celebrated on 1 August to promote the historic English county of Yorkshire. It was first celebrated in 1975, by the Yorkshire Ridings Society, initially in Beverley, as “protest movement against the local re-organisation of 1974″. The date alludes to the Battle of Minden, and also the anniversary of the emancipation of slaves in the British Empire in 1834, for which a Yorkshire MP, William Wilberforce, had campaigned.

The day was already celebrated by the The Light Infantry, successors to the King’s Own Yorkshire Light Infantry, as Minden Day. Together with five other infantry regiments of the British Army, a rose is permitted to be worn in the headress. In the case of the Light Infantry, the rose is white.

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